Organisations often dispose of a hidden potential for creativity and innovation: the 'ordinary' people in the organisation. Employees, not in a formal management role, good professionals that are able to operate autonomously, representing the core of the organisation.
If the organisation would appeal to them to contribute in innovation activities, by participating in a special 'think-tank', they probably will not only be prepared, they will be extra motivated and feel appreciated.

To mobilize your professionals will unleash a large potential in the people that more easily than the managers will be able to ´think out of the box´.

Cocktail party summary of DRIVE
When it comes to motivation, there's a gap between what science knows and what business does. Our current business operating system - which is built around external, carrot-and-stick motivators - doesn't work and often does harm. We need an upgrade.
And the science shows that way This new approach has three essential elements:

(1) Autonomy -
the desire to direct our own lives;

(2) Mastery -
the urge to make progress and get better at something that matters;

(3) Purpose -
the yearning to do what we do in the service of something larger than ourselves.

In the program 'Gearing Up Innovation' we will create a program organisation where professionals will work in Natural Working Teams that will be dedicated to a special mission of innovation. These teams will be sponsored by members of the general management team.
The composition of the Natural Working Teams will take place with the help of the Advanced Team Design Tool, after assessment of the individual participants.